Solutions To Weaknesses and Threats
Weaknesses:
The Walt Disney Company should expand its special offers to high school students as well and come up with more special offers to compensate for their high prices. This will not only compensate for their high prices it will also target an older audience. When the Walt Disney Company makes commercials for their amusement parks and cruise line, they should focus on teenagers and children so the viewers know that the targeted audiences are teenagers and children. Usually commercials do not have both age groups in the same commercial because of these two age groups’ perceptions. So the Walt Disney Company should make separate commercials for teenagers and children.
It should also invest more money in research and development of the growing interests of the newer generations. The culture of the newer generations is very different than the past. The newer generations are growing up with a wide variety of social media websites and a mixture of cultures from different countries. The Walt Disney Company needs to make movies and shows that the newer generation find appealing. The idea of “a princess finding her prince” has gotten old; now the youth want movies and shows that relate to their life. The new Karate Kid was a hit, because it portrayed a diverse culture. The audience could relate to Jaden Smith’s situation because they probably also felt that they did not fit in because of their skin colour or background.
Threats:
The Walt Disney Company can address the threat of research and development of healthy active living by making daily shows for children that involve physical activity. They could make shows that provoke physical activity. For example, the show called “Four Squares” on Treehouse encourages children to do the physical exercises that the people in the show do. The Walt Disney Company should make similar shows and those shows should air on their children channels (For example, Disney Junior), excluding channels like ESPN and ABC that target an older audience. When parents see their children doing physical exercises in front of a T.V they will keep that Walt Disney channel and recommend it to their friends with children.
To address the threat that recessions insinuate, the Walt Disney Company needs to lower its prices so more people can buy their amusement park ticket and their cruise line tickets. The Walt Disney Company can also run multiple contests to win tickets to their amusement parks and cruise ships. This will help them make money because the people that win will be so happy that they got a free ticket to an amusement park or cruise ship, they will spend more money on the food and accessories than a family that bought tickets. The Walt Disney Company can also offer special discounts to people working in specific companies during a time of recession so they find it worthwhile to go to a Walt Disney amusement park or cruise ship.
The Walt Disney Company should expand its special offers to high school students as well and come up with more special offers to compensate for their high prices. This will not only compensate for their high prices it will also target an older audience. When the Walt Disney Company makes commercials for their amusement parks and cruise line, they should focus on teenagers and children so the viewers know that the targeted audiences are teenagers and children. Usually commercials do not have both age groups in the same commercial because of these two age groups’ perceptions. So the Walt Disney Company should make separate commercials for teenagers and children.
It should also invest more money in research and development of the growing interests of the newer generations. The culture of the newer generations is very different than the past. The newer generations are growing up with a wide variety of social media websites and a mixture of cultures from different countries. The Walt Disney Company needs to make movies and shows that the newer generation find appealing. The idea of “a princess finding her prince” has gotten old; now the youth want movies and shows that relate to their life. The new Karate Kid was a hit, because it portrayed a diverse culture. The audience could relate to Jaden Smith’s situation because they probably also felt that they did not fit in because of their skin colour or background.
Threats:
The Walt Disney Company can address the threat of research and development of healthy active living by making daily shows for children that involve physical activity. They could make shows that provoke physical activity. For example, the show called “Four Squares” on Treehouse encourages children to do the physical exercises that the people in the show do. The Walt Disney Company should make similar shows and those shows should air on their children channels (For example, Disney Junior), excluding channels like ESPN and ABC that target an older audience. When parents see their children doing physical exercises in front of a T.V they will keep that Walt Disney channel and recommend it to their friends with children.
To address the threat that recessions insinuate, the Walt Disney Company needs to lower its prices so more people can buy their amusement park ticket and their cruise line tickets. The Walt Disney Company can also run multiple contests to win tickets to their amusement parks and cruise ships. This will help them make money because the people that win will be so happy that they got a free ticket to an amusement park or cruise ship, they will spend more money on the food and accessories than a family that bought tickets. The Walt Disney Company can also offer special discounts to people working in specific companies during a time of recession so they find it worthwhile to go to a Walt Disney amusement park or cruise ship.